Getting to Know Us
We've established a tradition of building one-to-one relationships with business owners, our people, and our partners.
Get StartedOur Story
College roommates Jared Feldman and Dan Smith were two business students on a mission: They were determined to leverage the power of digital technology to provide small businesses with the capital they need to thrive. They would make it fast and simple to get funding, so that entrepreneurs could focus what they do best — running their businesses — and avoid the hassles of applying for bank loans.
In 2008, Jared and Dan launched Paramount Merchant Funding, in a 150-square-foot Manhattan office. Ever since, thanks to years of continually expanding our funding and technology capabilities, what is now Fora Financial has provided more than 55,000 of the nation's best and brightest businesses with more than $4 billion in working capital. Mission accomplished.
-
Our Purpose
To provide funding to small businesses, so that they can grow and succeed.
-
Our Logo
The two arrows of the logo represent Fora Financial and its customers. Their overlap signifies Fora Financial's close alliance with small businesses to foster growth, connectivity, and success.
-
Our Name
The original definitions of "fora" centered around the concept of a "marketplace" and "a place for open discussion and expressing ideas." It's an apt word to describe how we're always engaging with our colleagues, partners, and customers to develop the most innovative new products for America's small businesses.
What Matters Most
These core values inform everything Fora Financial does as a lender, employer, and member of our local and financial services communities.
Integrity
Integrity is at the core of everything we do. Our transactions follow financial-industry best practices for ethics, privacy, and disclosure.
Collaboration
We help our clients, employees, and business partners be the best at what they do. Their success is our success.
Approachability
Our consultants cherish their one-on-one client relationships. Our people enjoy a unique camaraderie that extends to our partnerships, too.
Innovation
We're constantly gathering and sharing the latest insights on small business finance and overall operations.
What Our Employees Are Saying
"My coworkers are always quick to lend a helping hand. Although I work remotely, I spend much of my workday interacting with other teams and departments, so I never feel isolated or excluded. This collaborative and altruistic spirit is the key reason why we've succeeded."
Kevin
"At Fora Financial, we're champions for small business owners. I'm so proud to be a part of this team."
Devin
"My work here constantly reminds me that when you're committed to a mission, anything is possible. Everyone at Fora inspires me to keep learning and growing — it's great for my mind, body and soul."
Jenny
"What a diverse and inclusive place to work! I'm learning and growing every day. If you're looking for a company that truly cares about its employees, its clients AND is making a difference in people's lives, it is here!"
Ryan
"Our hybrid work model makes me more productive and creates a great work/life balance. What's more, Senior management stands shoulder to shoulder with us, encouraging open communication and supporting the work we do every day. Their inspiration has contributed to my sales achievements and awards."
George
"Having initiative and the drive to succeed has opened doors for me that I couldn't have imagined when I started my career. Management constantly encourages and supports us in achieving our full potential in everything we do."
Erika
"Every day at Fora is an opportunity for me to grow. We're passionate about exploring new ways of better serving our clients. Our managers act as role models rather than just top-down leaders."
Fred
"I regularly work with management and team leaders on the implementation of employee culture activities. Everyone is so dedicated to making Fora fun and eclectic place to build a career."
Lucas
"Everyone here is so passionate about growing the company, and that motivates me. There's a great casual and collegial culture, so all the hard work pays off. It's a great place to advance your career."
Hemanth
Join the Fora Family
Ask our nearly 200 why they love working at Fora Financial and you'll get some great answers: The opportunities for advancement, our hybrid work plans, and a fun, collegial environment that emphasizes a work/life balance are just a few. Plus, there's the deep sense of satisfaction they get from supporting small businesses. Find out more about us and check out our open positions.
Our Executive Team
Our leadership’s passion for small business inspires every one of us.
Learn more about the people behind the vision.
Get Financing Today
Get started with your application and join Fora Financial's family of forward-thinking businesses.